Training

Ballot Language and the Anatomy of a Smart Policy

A conversation with leaders from cities that have successfully passed a public transportation ballot measure in 2018. What process did they take to form the policy and how did they translate to ballot measure language? Details coming shortly.

Building Diverse, Broad-based Coalitions

Public transportation is an intersectional issue that unites all facets of a community. How do you bring together stakeholders throughout your community to enlist their support for more investment in public transportation? This webinar will walk through successful efforts to prospect, build, and mobilize a diverse, broad-based coalition in support of a ballot measure. Details coming shortly.

Messages That Work

Hear from campaigns and communications professionals about the latest trends, language, and strategies to effectively communicate the benefits of public transportation — and to effectively respond to critics. Details coming shortly.

Six Stops to Success
Putting Your Transportation Message in Service

The Center for Transportation Excellence is thrilled to partner once again with the National Alliance of Public Transportation Advocates (NAPTA) to bring you Six Stops to Success, a free webinar series designed to help transit advocates around the country share ideas and work together to promote innovative transit investment and improvements.

The Center for Transportation Excellence and the National Alliance of Public Transportation Advocates presents a free, six-part webinar training series to provide advocates and transportation organizations with the necessary tools to take a transportation ballot measure from an idea to a success at the ballot box.

Election Trends:
Learning from the Past and Looking to the Future

Take a look at key trends from recent elections. Learn how communities are using ballot measures to improve their transportation systems.

Speakers:
Jeff Boothe, Partner, Holland & Knight; Chair, New Starts Working Group, Washington, DC;
Cliff Henke, Senior Analyst, BRT & Streetcars, Parsons Brinckerhoff, Arcadia, CA

Slides (ppt)

Recording (wmv)

Getting Started on a Ballot Measure Campaign

Hear from experts on the best strategies for building a winning campaign plan that will keep you moving forward. Learn by example through case studies covering past campaigns from Seattle to Charlotte.

Moderator: Art Guzzetti, Vice President of Policy, APTA
Speakers:
Alan Wulkan, Co-Founder/Managing Partner of InfraConsult, LLC, Scottsdale, AZ
Joni Earl, CEO of Sound Transit, Seattle, WA

Slides (ppt)

Recording (wmv)

Building a Winning Coalition

Veterans of transit advocacy will detail how they have built broad coalitions representing diverse interests. Success starts with strong grassroots.

Moderator: Kylah Hynes, Program Manager, NAPTA
Speakers:
Tom Shrout, Executive Director of Citizens for Modern Transit, St. Louis, MO
Raymond Christman, Executive Director, Livable Communities Coalition, Atlanta, GA
Glenn Gadbois, Alliance for Public Transportation, Austin TX

Slides (ppt)

Recording (wmv)

Making Your Message Matter

Connect with media and communication experts to gather insights and perspectives that can transform your public relations and media efforts.

Moderator: Rosemary Sheridan,VP Marketing and Communications, APTA
Speakers:
Barry Barnes, Partner, TBWB Strategies, San Francisco, CA
Oliver Griswold, Account Supervisor, GMMB, Washington DC
Brian Rasmussen, Business Development Director, R&R Partners, Salt Lake City, UT
Michael Navarre, R&R Partners, Salt Lake City, UT

Slides (ppt)

Recording (wmv)

Social Media: Friending, Tweeting & Blogging Your Way to Success

The use of new technology in a campaign is rapidly moving from a novelty to a necessity. Learn how best to incorporate these tools.

Moderator: Stephanie Vance, Partner, Advocacy Associates, Washington, DC
Speakers:
Andrew Schmid, Government and Community Relations Specialist, Sound Transit, Seattle, WA
Jeff Wood, New Media Director/Chief Cartographer, Reconnecting America, Oakland, CA
Sarah Goodyear, Editor and Community Manager, Streetsblog Network, New York, NY

Slides (ppt)

Recording (wmv)

Silencing the Naysayers

Learn some of the more persistent criticisms and then arm your campaign with tactics and facts to beat back at the critics.

Moderator: David Goldberg, Communications Director, Transportation for America, Washington, DC
Speakers:
Dave Metz, Partner, Fairbank, Maslin, Maullin, Metz & Associates, Oakland, CA
Thomas Costello, Assistant Managing Director, Champaign-Urbana Mass Transit District, Urbana, IL
Donald J. Emerson, Principal Consultant, Parsons Brinckerhoff, San Francisco, CA

Slides (ppt)

Recording (wmv)

This is the second webinar training series hosted by CFTE and NAPTA to provide advocates and transportation organizations with the necessary tools to take a transportation ballot measure from an idea to a success at the ballot box. 

Voters Support Transit: 2011 Election Results & 2012 Outlook

Take a look at key trends from recent elections. Learn how communities are using ballot measures to improve their transportation systems.

Speakers:
Dan Kully, Managing Partner, Kully Hall, Seattle, WA
Jennifer Kalczuk, Manager, Communications and External Relations, The Rapid, Grand Rapids, MI 

Recording (wmv)

Public Involvement & the Early Education Campaign

This webinar will address how to make those first campaign decisions like when to go to the ballot and with what type of measure. It will also cover how to engage the public in these decisions and how to lay the groundwork for a successful campaign with an early education effort.

Speakers:
Chris DeLacy
, Partner, Holland & Knight, Washington, DC
Andrew Austin
, Field Director, Transportation Choices Coalition, Seattle, WA
John White
, Director of Public Policy, Greater Durham Chamber of Commerce, Durham, NC
Barb Thoman
, Executive Director, Transit for Livable Communities, St. Paul, MN

Recording (wmv)

Campaign Budgets: Drafting, Funding and Working with What You’ve Got

This webinar will attempt to answer all those budget building questions by providing case studies from communities with a variety of financial situations and structural limitations.

Speakers:
Neha Bhatt
, Deputy Director for Policy & Research, Smart Growth America, Washington, DC
Jared Boigon
, Partner, TBWB Strategies, San Francisco, CA
Dave Williams
, VP Transportation, Metro Atlanta Chamber, Atlanta, GA
Kristin Slocum, Communications Manager, Mobility 21, Irvine, CA

Recording (wmv)

Fighting the Critics: Transit Myths & Facts

This webinar will discuss some of the most recent attacks against transit investment, specific modal decisions and future operating costs. It will provide the counterarguments and facts necessary to combat the critics.

Speakers:
Todd Litman
, Executive Director, Victoria Transport Policy Institute, Victoria, BC
Ryan Kuresman
, Vice President, APCO Worldwide, Washington, DC
Darnell Grisby
,Director, Policy Development and Research, American Public Transportation Association, Washington, DC

Resources (pdf)

Organizing Riders, Workers & Students

This webinar will identify some of the rarely organized groups of transit supporters in your community and offer strategies to get them engaged and active in your campaign.

Speakers:
Greg LeRoy
, Executive Director, Good Jobs First, Washington, DC
Jen Henry, Policy Analyst and Project Manager, Natural Resources Defense Council, Chicago, IL
Brenna Conway
, Transit Campaign Coordinator for Active Transportation Alliance, Chicago, IL
Danny Katz
, Director, CoPIRG, Denver, CO

Organizing Transit Riders: A How-To Manual (pdf)

Recording (wmv)

Social Media: Finding Content, Making Time & Innovative Uses

This webinar will help your agency, coalition or campaign move from simply having a presence on social media to being an active participant with a voice that helps promote community engagement.

Speakers:
Nicole DuPuis, Program Manager, Policy and Planning, American Public Transportation Association, Washington, DC
Mary Beth Ikard
, Communications Director, Nashville Area Metropolitan Planning Organization, Nashville, TN
Tauni Everett
, Senior Social Media Specialist, Utah Transit Authority, Salt Lake City, UT
Aimee Custis
, Communications Manager, Coalition for Smarter Growth, Washington, DC

Recording (wmv)

CFTE and NAPTA are excited to announce part three of our free webinar training series! These webinars are designed to provide advocates and transportation organizations with the necessary tools to take a transportation ballot measure from an idea to a winning proposition. This year’s sessions are designed to cover the most current trends and topics.

Transit Election Trends

Understanding what election data and legislative activity from the past and present tells us about the future

Powerpoint

Getting Ready for the Ballot

Identifying your project, drafting a plan, and learning from past mistakesWhere to start, who to approach, and how to budget

Powerpoint

Funding Your Campaign

Where to start, who to approach, and how to budget

Powerpoint

Making Friends for Transit Investment

Moving from key stakeholders to a broad coalition of support

Powerpoint

Going Multimodal at the Ballot Box

Investing in multiple active transportation projects to improve the community

Powerpoint

Public Transportation Research

Fast facts, where to find them, and how to use them

Powerpoint

2015 Transit Election Trends

Join CFTE and NAPTA as we examine key 2015 transit election trends.  During this webinar, we will review how transportation ballot measures fared this election season and discuss how communities are using ballot measures to improve their transportation systems nationwide.  Guest speakers from Arizona and Utah will also join us to discuss their campaign strategies.

Powerpoint

Webinar Video

Big Ambitions? Start Local

As we all know, transit projects are often complex and require large sums of money.  A ballot measure has been the foundation of long-term transit success in many communities. Successful ballot initiatives demonstrate public support for transit projects, which can often leverage state, federal, and private dollars. This webinar will look at the role of locally dedicated funding in building transit systems and look back at the role of local support in catalyzing significant transit growth and development.  If you have big ideas, local support can open doors to bigger opportunities down the road.

Moderator:  Marnie Primmer, NAPTA
Speakers:  Jeffrey Boothe, Boothe Transit Consulting; Natalie English, Charlotte Chamber of Commerce, Charlotte NC; Kathleen Osher, Transit Alliance, Denver, CO; David Johnson, Kansas City Street Car, Kansas City, MO

Webinar Video

Building Support and Combating Critics

Most efforts to build or expand transit face critics.  Some of the attacks of transit critics are familiar. However, recent ballot and legislative campaigns have seen important changes in the strategies and tactics of critics. In addition, new organizations are actively working to oppose initiatives. This webinar will look at the evolution of transit critics and their attacks. Experts will address ways to combat both local and outside critics while also building support among diverse groups of advocates in your community.

Moderator:  Marnie Primmer, National Alliance of Public Transportation Advocates
Speakers:  Tom Shrout, Avvantt Partners; Morgan Lyons, Dallas Area Rapid Transit; Gloria Ohland, Move LA; Jarod Varner, Rock Region Metro

Webinar Video

Partnering with Local Officials

A key element of most advocacy and ballot campaigns is an effective champion.  Local officials can be some of the biggest advocates for transit.  Fostering positive relationships with elected officials and partnering on campaign strategies, messaging and events can, in many cases, mean the difference between a project or initiative’s success or failure. This webinar will examine how these relationships are cultivated and used in successful transit initiatives.

Moderator:  Art Guzzetti, American Public Transportation Association
Speakers:  Councilmember Rob Johnson, Seattle City Council; Commissioner Sig Hutchinson, Wake County Board of Commissioners; Mike Alexander, Atlanta Regional Commission

Powerpoint

Webinar Video

Data, Polling, and Campaign Intelligence

In order to be successful, 21st Century campaigns must find new and innovative ways of understanding who their voters are and how best to reach them.  As a result, access to accurate and comprehensive data is becoming increasingly important.  This webinar will discuss the future of polling and data collection and examine the role data can play on the campaign trail.  Participants will learn how to use data most effectively and tailor campaign messages to resonate with a wide array of different audiences.

Moderator:  Marnie Primmer, National Alliance of Public Transportation Advocates
Speakers:  Patrick Ruffini, Echelon Insights & Engage; Caron Whitaker, League of American Bicyclists; Ian Stewart, EMC Research

Powerpoint

Ruffini’s Slides

Webinar Video

Innovations in Digital Advocacy and Messaging

A campaign’s success depends on its ability to deliver messages that resonate with voters’ needs and concerns through the digital platforms they use daily.  Join CFTE and NAPTA on this webinar to learn how to develop strong, specific messages for diverse audiences and how to adapt these messages in real-time based on community feedback.  Panelists will also discuss cutting-edge digital advocacy strategies that will help ensure your messages are delivered over numerous social media and online platforms to reach voters where they already are.

Speakers: Dan Kully, Kully Hall Struble; Morgan Lyons, Dallas Area Rapid Transit; Teresa Stepic, DDC Public Affairs

Powerpoint

Webinar Video

2016 Transit Election Trends: A Historic Year for Ballot Measures

2016 is a historic year for transit elections, both in terms of the number of measures on the ballot nationwide and the level of financial investment voters will consider at the polls.  Join us on this webinar to learn how transit ballot measures fared on the November ballot and discuss trends in campaigning and advocating for transit at the local level.

Webinar Video